Navigating the Jewellery Industry

It was established in 2013 in Cairo by the jewellery brand of the same name, in collaboration with Alchimia; to be the first and only professional jewellery making & design school in Egypt and the region providing education with international standards.

Azza Fahmy Jewellery is an international luxury design house that brings different cultures and heritage to life through unique and contemporary designs.

It was established in 2011, brings a new concept for creative luxury in the jewellery world. Hairaat wishes to link Qatar’s remarkable cultural and architectural concept with the highest of the standard jewellery design concepts. Hairaat’‘s pieces radiate Qatar’s rich culture to the world through jewels blending it with the international appeal, creating unique statement pieces. Every piece is inspired by its designer memories of culture and family.

She is the founder and creative director of Hairaat Fine Jewellery. She is a Qatari award winning Jewellery designer, who started her career in Jewellery Design in 2007 when she won her rst Jewellery Design Award. She has a unique sense of combining Qatar’s rich culture with international jewellery techniques to create unique jewellery that appeals to clientele around the world. She studied Jewellery Design in U.K. and was mentored by a group of Jewellery Experts from U.K, Hong Kong, France and India. Nada has won numerous Regional and International awards in Jewellery Design, including the Merit Award in the International Jewellery Design Award "IJDE Award" in 2017 in Hong Kong, an to honour creative and outstanding jewellery designers from all over the world.

She is the Education and Development Director where she is heading two main Azza Fahmy entities, The Design Studio by Azza Fahmy and the Azza Fahmy Foundation. Yasmine has a bachelor’s degree in Business Administration from Faculty of Commerce, Cairo University. She also holds a CEFA certification in addition to completing the Executive Training Program “Credit Course” from HSBC Bank Egypt. Following her passion for jewelry design and making, she acquired a diploma in Comprehensive Jewelry Design from the Istituto Europeo di Design in Milan, Italy. Upon her return, she joined the Design Studio by Azza Fahmy to complete a Creative Jewellery Making & Design certification

She holds a PhD in Mughal Glass from the School of Oriental and African Studies (SOAS), University of London and an MA in Art Business from the Sotheby's Institute of Art, London. She has held curatorial positions at the San Diego Museum of Art and the Victoria & Albert Museum, and worked as an Islamic Art specialist at Christie's and Tajan, Paris. From 2019 to 2024 Desjardins was the Curator of South Asia at the Museum of Islamic Art but has recently joined the Lusail Museum as their Senior Curator of Decorative Arts & Design.