Join this panel discussion that explores the delicate balance of blending cultural heritage into their design with commercial success.
The talk will feature two prominent brands in the field: Qatari jewellery brand Hairaat, and The Design Studio by Azza Fahmy, a leading contemporary jewellery design studio based in Cairo.
Hairaat will share her journey and viewpoint as a seasoned business owner, highlighting the challenges and successses of maintaining heritage while driving business growth. DSAF will offer valuable insights on the importance of nurturing the next generation of jewellery designers and preserving design heritage.
Both brands will touch on the art of balancing innovative design with commercial viability, the role of digital tools in crafting compelling brand narrative, and the landscape of the jewellery industry.
Speakers:
- Nada Al Sulaiti - Hairaat
- Yasmine El Hamalawy - DSAF
Moderator:
- Tara Desjardins - Scale7
A networking hour will follow the talk
Location: Learning Space, Floor 1
Timings: 6:30 - 7:30 PM