A New Cross deeply values Latin American artisanal crafts, uniting contemporary design with traditional wisdom through co-creation and mutual respect. The brand perceives clothing as a habitable space that communicates ideas and emotions through materials, textures, and stories. Its commitment is to create pieces that build connections, evoke memories, and promote conscious expression, inviting an intimate, lasting experience rather than imposed style.
Long robe with pockets, Proceso Collection, linen, 2025, © A New Cross, © Photography by Jon Kdna
Long robe with pockets, Proceso Collection, linen, 2025, © A New Cross, © Photography by Jon Kdna
About the Designer
Agustín Nicolás Rivero, Creative Director of ‘A New Cross’ for over a decade, conceives clothing as minimal architecture—an extension of the body that communicates identity and preserves memory. His vision merges artisanal wisdom with contemporary design, deeply respecting traditional crafts and actively fostering co-creation with artisans. His approach explores materials and stories from his travels, creating garments that invite the wearers into a conscious, shared history.
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