Amel Batita is a luxury silk scarf brand that reinvents the classic accessory through a unique technique called Artcycling. Each scarf begins as an original artwork created using recycled everyday materials, blending creativity, sustainability, and Italian-French artisanal craftsmanship. Present in numerous prestigious boutiques worldwide, the brand is recognized as a pioneering leading name in the creative and luxury scarf industry. It is also expanding its exclusive designs into other fashion pieces, broadening its reach while maintaining its artistic and sustainable ethos.
About the Designer
For Amel Batita, the scarf is not just an accessory but a heritage. Of French Algerian and Tunisian roots, she grew up alongside her father, a scarf merchant for more than 40 years, between markets, precious materials, colors, inspiring women, and high-end Italian ateliers. Passionate about fashion and visual arts, she discovered that her true creative canvas is the scarf—a medium through which she expresses emotion, identity, and artistic vision.
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