Boutique De Nana (BDN) is a multi-award-winning luxury sustainable fashion brand founded by designer Yousra Elsadig. Combining traditional craftsmanship with modern design, it creates elegant pieces that honour identity, diversity, and cultural heritage. Committed to ethical production and zero-waste practices, the brand proves that fashion can be both beautiful and responsible. Beyond design, BDN drives social impact by supporting causes like girls’ education and disaster relief, using creativity not just for style, but as a force for empowerment and real change.
About the Designer
Yousra Elsadig is a Sudanese-Canadian fashion designer, mother of two, and eye care specialist whose journey bridges science, creativity, and cultural heritage. Through her award-winning sustainable brand Boutique De Nana, she tells stories of resilience and empowerment, blending traditional craftsmanship with contemporary design. Recognised as a Fashion Trust Arabia ready-to-wear finalist and Barclays Woman to Watch, Elsadig uses her platform to challenge stereotypes, support girls’ education and disaster relief, and show that authentic, meaningful fashion can inspire real change.
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