Founded in London, Ilyes Ouali is a womenswear brand with Algerian roots and soon expanding into leather goods. A bold new vision for what fashion should be, current and relevant to a wider audience.
From the beginning, the cord embroidery was introduced as a literal reference to the Algerian traditional embroidery, and quickly it became part of the brand’s DNA. In 2017, after years of experimentation, the cord developed into modern embroidery, and decorative yet innovative piping, distinguishing Ilyes Ouali from all other brands.
