jYANN is a Moroccan brand rooted in the ancient legacy of wool, one of humanity’s oldest materials. Honouring time-honored felting techniques, the brand uses ethically sourced wool from the Atlas Mountains to craft each piece by hand in Marrakech. jYANN bridges ancestral knowledge and modern design, preserving a tradition where wool was once sacred, woven into daily life, protection, and identity and reimagined today through timeless, sustainable creations.
About the Designer
Jihane Boumediane is a Moroccan designer and founder of jYANN, a brand rooted in wool’s legacy. Holding a PhD in innovation, she bridges heritage and contemporary design, using ethically sourced wool from the Atlas Mountains. Based in Marrakech, her work celebrates craftsmanship, preservation, and community, transforming traditional techniques into statement creations with a bold, modern vision.
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