Based in Marrakech, Maison ARTC a cultural housecreating one-of-a-kind pieces and photography. Sustainablity, artisanal excellence, and individuality lie at its core, with garments entirely handmade . The brand values and creativity stem from heritage, culture, individuality and authenticity.
About the Designer
Artsi Ifrach is a Moroccan artist whose work spans fashion design, photography, and styling. Founder and creative director of Maison ARTC, he is known for crafting one-of-a-kind pieces that blend emotion, cultural memory, and artisanal craft. Each creation is handmade in Marrakech, using antique fabrics and traditional techniques to tell personal and collective stories. His practice challenges trends and industry norms, placing care, individuality, and authenticity at the centre of everything he does. With no formal training, Artsi has built a singular path defined by instinct and conviction. From his atelier and showroom in Marrakech, he leads a dedicated team of six, creating and producing every piece entirely in-house. This space functions not only as a studio, but as a cultural hub-where garments, photography, and ideas come together to form a unique creative universe.
You are being redirected to an external website. M7 is not responsible for and does not endorse any content, products, or services on third-party sites.
