Salim Azzam is a Lebanese brand rooted in the Chouf mountains, celebrating traditional craftsmanship through contemporary design. Working with over 60 women artisans, the brand revives ancestral embroidery techniques to create meaningful, bespoke garments. Each piece is a dialogue between heritage and modernity, inspired by nature, storytelling, and the quiet power of rural communities. At its heart, Salim Azzam is a tribute to culture, connection, and the artistry of handwork.
About the Designer
Salim Azzam is a Lebanese visual storyteller and illustrator with a Master’s degree in visual communication design from the University of Alberta in Canada. His socially conscious brand is inspired by local traditions and cultural heritage. His bespoke designs are handcrafted and embroidered by women from Lebanon’s mountain villages, infusing traditional know-how into his clothing.
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