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Tokyo James

Iniye Tokyo James
United Kingdom / Nigeria
Finalist – Guest Country – Nigeria – 2023

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Tokyo James is a Nigerian-British luxury fashion brand founded in 2015 by Iniye Tokyo James. Bridging the energy of Lagos with the heritage of London, the brand reimagines classic tailoring through a bold, subversive lens. Known for daring colours, unconventional textiles, and structured silhouettes, Tokyo James celebrates contrast and shared experience. Rooted in craftsmanship and cultural nuance, the brand creates irreverent fashion for those who lead with confidence. The brand thrives on intersectionality - blending old and new, African and European, simplicity and complexity.

Model facing sideways yellow jumper

About the Designer

With a background in Mathematics from London, Iniye Tokyo James began his creative journey as a fashion stylist and campaign director for global publications. He later founded Rough UK, a digital magazine known for its bold visual storytelling. After relocating to Lagos, he launched the Tokyo James brand—fusing sharp tailoring with edgy minimalism to redefine modern menswear.

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