The two-week retail showcase celebrates the vibrant creativity emerging from Qatar and the wider region, providing a dynamic platform for designers to showcase their work and connect with both local and international audiences.
This year's edition will feature two curated waves of 15–20 brands across October and November (two weeks each), selected for their distinctive design perspectives, exceptional craftsmanship, and compelling brand stories. The showcase will bring together a diverse mix of designers, including participants from Canada as part of the 2026 Years of Culture initiative, previous Fashion Trust Arabia (FTA) finalists, and designers from M7's Global Edit program, creating a unique retail experience that highlights innovation, cultural exchange, and contemporary design.